Twenty'o Eight Designs | Gelotto Branding
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Gelotto Branding

About This Project

Gelotto (pronounced “gel” and then “lotto”) is a careful play on words between “gelato”, the Italian word for ice cream, and “otto” the Italian word of eight for their eight signature flavors. Gelotto Gelato is a local brand that recreates the authenticity of homemade Italian ice cream. Using a vintage gelato scoop as inspiration for their brand identity, we looked to create a lively brand that would reflect the love and passion Gelotto has for gelato. Completed in Winter 2012.