Twenty'o Eight Designs | Les Ailes Branding
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Les Ailes Branding

About This Project

After the success of Casimira, an established brand for elegant cashmere apparel, the company has decided to launch a fashion line aimed at the younger audience. Les Ailes is a brand that focuses on the youth. They look to redefine cashmere to a younger generation by breaking away from the traditional conception of cashmere with fashionable new styles and vibrant colors that is affordable for a younger market. Breaking away from the perceived image of cashmere as a heavy, solid and mature product; we target the energetic lifestyle of young adults; shifting towards a simplistic and playful attitude while keeping the sophistication desired by the youth. Completed in Fall 2012.